spreads because the people he works for want the movie to be popular. By doing a good job in the film, he’s getting exposure to his skills. His job is his marketing.
Not everyone’s work is like this. A janitor who does a good job doesn’t usually have his employer spreading the good word about him. A programmer doing a good job doesn’t necessarily either, unless it’s to explain why no other competitor can do what they do.
That’s why to achieve this scenario, there are two criteria you need:
- A unique, point of view, style or skillset.
- A benefit to someone who spreads your uniqueness.
If you’re good at what you do, and want to be highly sought after, like an A-list movie star is, you’ll have to meet both of these conditions.