Start with an ending that no one can relate to, then fill in the gaps.
Breaking Bad started with Walter White in a gas mask frantically driving an RV with his partner Jesse also in a gas mask, passing out. At the same time, there were two bodies sliding around on the ground inside the RV.
That’s not a story nearly anyone can relate to. Somehow, the chemistry of our brains tells us that when we can’t relate, perhaps we should listen. There is something to be learned.
While it’s good to use similarities to build common ground and a relationship, it’s good to use differences to craft a compelling story.