“To travel in a purposeful manner towards a vague destination”
Most businesses coddiwomple. The means they employ, the policies they build, the sales they make are all purposeful, and yet where they are trying to get to isn’t clear.
Casting a vision is about taking that vague destination and making it clear. It’s important because if a business is coddiwompling, only it’s leader can add value. If you clear up the destination, then everyone has a map. Everyone can add value, even while the leader is sleeping.