The flippist

Creating something that doesn’t scale is the surest way to avoid strong competition.

Take a look at the flippist. How many competitors do you think he has? First they have to be artistic. Then they have to have the dedication and desire to make flip books which is time-consuming and tedious work. Then they have to have the marketing prowess to get attention to their offerings. The venn diagram of all of that is pretty small. He owns his niche.

Success for the flippist comes from:

  • Remarkability that spreads on social networks.
  • Scarcity since it’s not easy to find someone that does that work at that level of quality.
  • Network effects due to the fact that flip books are meant to be shown to others.

All of those three combine to make that gentlemen as busy as he wants to be as stated on his website.