The Sales Process

  • Find a problem.
  • Determine it’s value of being solved.
  • Come up with a solution that cost less than the value of the problem being solved.
  • Convince the buyer that your solution will solve their problem for cheaper than the problem cost them.
  • Get the order.

For all the technical sales stuff that is out there about qualifying, negotiating, closing, this is all there really is to it at a high-level.