Fading into social media obscurity

It’s a sign that it’s time to innovate again.

The cycle looks something like this:

  1. You do something remarkable.
  2. People notice and share online.
  3. More people discover you, try you out, and also share.
  4. You become the new normal.
  5. Few or no one shares you any more on social media.

It’s not a failure, it’s just a sign that it’s time to innovate again.