The internet is a connection machine. A series of micro media tied together. As a result, there are two trends happening:
- Small companies are finding new channels to market in that used to be owned by big companies.
- Big companies are finding more small companies to provide goods and services that have become increasingly difficult to manage in-house.
As a result of both, more small companies are thriving than ever. This means that while traditionally a career has been about specialized knowledge, the future is likely to be more generalized. Smaller companies thrive off nimbleness after all. That means you need to think about your future as more of a generalist.