AR lies somewhere between marketing and engineering.

If you hired a purely technical person to do Augmented Reality (AR) work, you’d end up with a poor quality project. Models that seem too digital, lacking enough shading, textures and care to seem realistic.

If you hired a creative, it’s likely to end with a tangled mess of technology that doesn’t flow, that no one can manage to use.

Great Augmented Reality (AR) projects lie somewhere between these two. It either takes a polymath, or some good people with a mix of technical and creative backgrounds. Bringing all of this together isn’t easy. It’s difficult work managing a mixed bunch with each wanting to lead.¬†Without a strong external vision balancing both, it’s a mess waiting to happen, but the right vision is an amazing marketing transformation opportunity.

Find someone with a vision for AR and it will pay off.