The ratchet of remarkable is harder than ever to overcome. With everyone online sharing what they come across and think is worth sharing, most people are bombarded with images of what is great about the world. That’s a double edged sword.
It’s great that it pushes someone to dig deeper to be better, but it’s also hard because it feels like it can’t be beaten. That everything out there has already be done.
That’s not true though. It’s been my experience that the hurdles we imagine in our mind, are just the simple ones that we see, rather than the opportunity that exists.
Imagine that you had an idea for a product, and just as you’re deciding to make the commitment to go for it as a business, you see a version of what you are thinking of, and it’s far better than what you could have done. You despair. What’s the point now?
Here’s the catch, there is still tons of opportunity around the product even if you don’t see it. If that product is successful, that proves the market is real. If that product is successful, it may only be marketing towards a segment of the market, you can find a niche, and sell the exact same product even buying it from the competitor you’re jealous of, and selling it to a different audience. The marketing is part of the quality. Who you’re marketing to matters.
If you don’t believe that, consider a presentation I’m working on, targeted at helping young students navigate their path in life. The world has changed significantly, and there is a traditional path kids take to adulthood and education that may not be as successful as it was in the past. I can market this presentation to the parents or the kids, and they will both need to hit different notes to strike a chord.
The parents will need to know that they are helping their child make smart decisions about the future.
The kids will need to see that this will make them more successful, better liked by their peers, and raise their social status now and in the future.
That is a simple product, and yet there are two market segments, really products can have dozens.
Next time you find yourself looking at something you think is remarkable, could be an ice cream cone, a pair of headphones, or a service, run through the following list:
- Who was this marketed at?
- How were they successful? Why am I look at it?
- How could I make a small tweak and make a different group interested?
- How would I make that group share it?
If you can answer those questions, you’ll have taken your first steps towards seeing more opportunities.
Now go out there and observe the world, you’ll be enlightened.