The atmosphere of coffee shops and bars

Coffee shops serve stimulants in a calm atmosphere.

Bars serve depressants in a usually upbeat atmosphere.

You would think those would be flipped. However, that doesn’t tell the whole story.

After walking into a coffee shop, with high energy music blasting, energetic people smiling, it’s quite possible that you would gain some energy, and need less coffee.

At a bar, the reverse could lead to the same decreased sale.

Depending on the outcome you want, sometimes you want the complementary effect, and some times the supplementary effect. This is the same as the concept of negative space used by architects.

Be on the look out, you may learn how to apply it to your own craft for maximum effect.