The advice of tweeting 15 times a day.

Social media research was done, it says it’s 15 tweets is the optimal amount to get your work noticed. However, I would guess it’s more than what most people do today.

If everyone who didn’t tweet 15 times a day started to, what would happen to this stat?

It would change. 15 would no longer be the optimum. The number would rise.

This is the cycle of data feedback. Data should be treated with some skepticism because the decisions made from it will change the data in the future.