There are over 28,000 Starbucks locations across the world. No two that I’ve been in are exactly the same, though they all feel like Starbucks. People all over the board have different takes on how good their coffee is perceived to be. What is impressive isn’t the coffee, it’s the recognition. When traveling for work, I know the sign. I know what to expect about service times, cleanliness, wi-fi availability and bathrooms.
It’s often overlooked how important consistency, and repetition are. Good enough quality delivered with consistency, will surpass great quality with failed executions popping up every few attempts. Raising the bar is no good if getting over that bar every time doesn’t happen. Consistency is the difference between being a good amateur and being a professional.
I had this conversation with a good friend of mine, and he quoted Moneyball, “You get on base, we win. You don’t, we lose.”
That’s a fitting sports analogy.
There’s other sports analogies that are great as well, in bowling, without repeating shots, it’s impossible to adjust to strike again and again instead of leaving a 10 pins.
In golf, if the swing isn’t consistent, the ball won’t fly the right distance or direction.
In all cases, consistency allows for adjustments. Take the case of this blog, I’m writing one post a day.
Every. Single. Day.
Over time, I’ll have an idea of traffic, topics that resonate, and what styles of writing are preferred. If the alternate was a changing number of posts week-to-week, it would be harder to draw conclusions and adjust accordingly.
Consistency can also be treating everyone the same. Giving the same pitch over and over again, until it’s determined it works, or it needs adjustment.
If taking only one thing away, take this, consistency isn’t boring, it’s critical.