Innovation and Bravery

I’ve rallied against the overuse of the word “innovation” when presenting technology. It screams of “I don’t understand your business enough to tell you EXACTLY what this technology will do for you.”

I don’t completely abstain, but I use my definition as a precursor:

Innovation is the bravery to lead with your vision rather than relying on historical or social proof.

If not using technology in a way that increases confidence in the vision, you’re not doing it right. If the people selling technology to you aren’t increasing your confidence in your vision, they’re not doing it right.

One thought on “Innovation and Bravery

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s