Innovation and Bravery

I’ve rallied against the overuse of the word “innovation” when presenting technology. It screams of “I don’t understand your business enough to tell you EXACTLY what this technology will do for you.”

I don’t completely abstain, but I use my definition as a precursor:

Innovation is the bravery to lead with your vision rather than relying on historical or social proof.

If not using technology in a way that increases confidence in the vision, you’re not doing it right. If the people selling technology to you aren’t increasing your confidence in your vision, they’re not doing it right.

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